Product & Brand Designer · Seattle, WA · Open to work

The decision that changes the outcome
usually isn't on the screen.

Customer support taught me what breaks.
Marketing taught me what resonates.
Product design is where I put it all together,
focusing on design systems, scalable solutions, and user experience.

Product & Brand Designer · Seattle, WA · Open to work

The decision that
changes the outcome
usually isn't on the screen.

Customer support taught me what breaks.
Marketing taught me what resonates.
Product design is where I put it all together,
focusing on design systems, scalable solutions, and user experience.

Product & Brand Designer · Seattle, WA · Open to work

The decision that
changes the outcome
usually isn't on the screen.

Customer support taught me what breaks.
Marketing taught me what resonates.
Product design is where I put it all together,
focusing on design systems, scalable solutions, and user experience.

Case Studies

Carde · Lead Product Designer · 2024-2025

Systems leadership at platform scale

The trading card game industry relies heavily on local game stores (LGS) to manage their own promotional events, logistics, and player community. Carde sought to build a platform that serves each vertical of the industry, from game production sets, to game store event software, and player community hubs to connect with their favorite games.

Design Systems

B2B Enterprise Software

Read case study

Carde Cloud - Platform Design
Carde Cloud - Platform Design

OnlineMedEd · Lead ux/ui · 2018-2022

OnlineMedEd · Lead ux/ui · Nov 2019 - Jan 2022

End-to-end systems ownership

Years of curriculum investment sat unused because the product asked students to plan their own path through it. The fix was making the product tell them what to do next — and that meant the Scheduler became the dashboard, not a feature inside it.

0-1 Systems Design

Education

Read case study

randstad risesmart · Product Design · 2023 - 2024

randstad risesmart · Product Design · 2022 - 2024

Diagnosis & cross-functional influence

The product looked like it had a usability problem. It didn't. Five teams had five different definitions of the service a landing page proposal became the forcing function that got Sales, Marketing, Product, and Coaching to agree.

Onboarding

B2B Enterprise Software

Design leadership

Read case study

Case Studies

Carde · Lead Product Designer · 2024-2025

Systems leadership at platform scale

The trading card game industry relies heavily on local game stores (LGS) to manage their own promotional events, logistics, and player community. Carde sought to build a platform that serves each vertical of the industry, from game production sets, to game store event software, and player community hubs to connect with their favorite games.

Read case study

OnlineMedEd · Lead ux/ui · 2018-2022

End-to-end systems ownership

Years of curriculum investment sat unused because the product asked students to plan their own path through it. The fix was making the product tell them what to do next — and that meant the Scheduler became the dashboard, not a feature inside it.

Read case study

randstad risesmart · Product Design · 2023 - 2024

Diagnosis & cross-functional influence

The product looked like it had a usability problem. It didn't. Five teams had five different definitions of the service a landing page proposal became the forcing function that got Sales, Marketing, Product, and Coaching to agree.

Read case study

Other Work

onlinemeded · iOS/Mobile app · 2018

Mobile Flashcard App for OnlineMedEd

The purpose of OnlineMedEd’s flashcard app is to serve as a key content touchpoint, delivering value by using one of medical school’s most common study mediums: flashcards.

Read case study

briggo · mobile/kiosk ui · 2019

Consumer UX for a Robotic Barista

Designed the mobile and kiosk order flows powering Briggo's BaristaBot, then reshipped them under Costa Coffee after acquisition.

Coming Soon

zelus analytics · web, brand · 2020

Brand Identity for Zelus Analytics

Built the brand identity, logo, website, and team photography for a sports intelligence platform serving MLB, NFL, NHL, and NBA franchises. Acquired by Teamworks in 2024.

Coming Soon

Other Work

Experience

Carde.io

Oct 2024 - Jun 2025

Owned design for 4 products powering 30+ trading card game communities, from grassroots player hubs to publisher-controlled ecosystems. Publishers like Ravensburger and Universus gained brand control, store network management, and analytics. Designed bespoke features for partners like CookieRun, a production pipeline for TCG card set design from scratch, and the design system that skinned all products across brands.

Randstad RiseSmart

Oct 2022 - Sept 2024

Diagnosed a conversion problem five teams had misidentified as usability. Research across 300+ sessions and 38 enterprise interviews revealed users didn't understand the service before being asked to choose a coach. A landing page proposal forced cross-functional alignment. Conversion went from 22% to ~50%.

OnlineMedEd (now Archer Review)

OnlineMedEd
(now Archer Review)

Sept 2018 - Aug 2022

Sole designer, later Lead, on a platform serving 200K+ medical students. Designed a scheduling tool that became the product's dashboard, restructured content architecture to surface underused resources, and built onboarding as preference capture. Non-video content engagement increased 30-40%.

Product & Brand Designer · Seattle, WA · Open to work

The decision that
changes the outcome
usually isn't on the screen.

Customer support taught me what breaks.
Marketing taught me what resonates.
Product design is where I put it all together,
focusing on design systems, scalable solutions, and user experience.