I didn't start my career in product design. I started in customer support, learning what frustrated people, what confused them, and what they actually needed—not just what they asked for. That experience fundamentally shaped how I approach design: from the user's perspective first,
not just the stakeholder's.

From there, I moved into marketing design, where I built brand identities, launched campaigns, wrote copy, and created experiences that helped people connect with a product before they ever used it. I designed digital storefronts, analyzed campaign performance, managed communities, and produced everything from email campaigns to event materials.

When I transitioned into product design in 2018, I brought that entire perspective with me. I understand how a brand promise is made in marketing, validated through customer support, and ultimately succeeds—or fails—inside the product. That end-to-end view is why I'm drawn to foundational product work: permission models, content architecture, design systems, and the strategic decisions that shape an experience long before anyone opens Figma.

Over the past eight years, I've designed B2B, B2B2C, and enterprise products, led greenfield initiatives from concept to launch, built scalable design systems, and partnered closely with engineering, product, and executive leadership to deliver experiences that drove measurable business outcomes.